WELCOME TO WHAT'S BITING!
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If you are looking for affordable, hand-made, fully-custom tackle for your largemouth bass, spotted bass, smallmouth bass, trout, catfish, salmon, steelhead and striped bass fishing, you've come to the right place!
It doesn't matter "What's Biting Now" at your local lake or river, we've got the rods and lures to suit your needs! We take pride in our lures quality, durability, and low cost, which is why they are used by fisherman all over. All of our lures are made on site, right here in the U.S.A. Once you try our lures, you won't go back to another company, and that's a promise.
"What's Biting" is family owned and operated and based in central California. All our lures and rods are hand-made in the U.S.A. and made to order. Contact us today to place your order!